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James C. Anderson is the William L. Ford Professor of Marketing and Wholesale Distribution at Northwestern University’s Kellogg School of Administration. Find out about the benefits of Twitter for what you are promoting and how having a robust presence on Twitter can help you enhance model metrics throughout the marketing funnel. This updated website has unit plans, lesson plans, educating videos, curriculum integration actions, and programming workout routines to plug throughout the Laptop Science ideas they’ve just learnt unplugged.
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