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Business Basics,Career,Finance,Business is Marketing,News BusinessAll of the gadgets that it’s good to know to start your own business. Which means that whereas consumer marketing can advertise very specifically (one mass-consumed product marketed by means of print, tv commercials and the Web) to a wide audience, B2B advertising and marketing cannot. Probably the most important aspect of social media that leads to more conversions is the flexibility to bring a more human part to your brand messaging.

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