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This unit supplies college students with an understanding of IMC, advertising communication processes and coordinating main parts of the marketing communications combine – advertising, digital advertising and marketing, gross sales promotions, private promoting, sponsorship advertising, public relations and direct marketing. As a result, the B2B sale is commonly a ‘technical sale’, which means that salespeople in enterprise-to-business markets are often extraordinarily skilled and originate from a technical discipline within their company.
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